As media houses, film studios and broadcasting companies embrace HD video as the new standard, the average size of media assets across all organizations has skyrocketed. Sizes will only continue to increase as 4K, 8K, and VR media becomes more common.
The Shift to Larger Media Files
The shift to larger files has increasingly led organizations in the media and broadcast industries towards IP-based workflows that allow them to take advantage of non-linear and random access to files for post-production, as well as reduce the need for shiping content in a physical form. But non-linear media file transfers and IP-based workflows still have bottlenecks, and one of the largest challenges is simply overcoming the very protocol that IP-based workflows are based on: FTP/TCP.
The FTP/TCP protocol simply hasn’t kept up with the shift to larger media files, IP-based workflows, and non-linear file transfer, leaving it unable to move hi-resolution media efficiently, resulting in failed or never-ending file transfers.