NAB Show Recap: The Power of Fast File Transfer in Media and Broadcast

Global Visionaries Converged at the 2022 NAB Show

The recent annual NAB Show was, as usual, a fantastic event to get a bead on industry happenings and meet the movers and shakers pushing our notions of what’s possible. The event attracts media, entertainment, and technology companies looking level up the process of creating and distributing content for global audiences.

NAB announced that this year’s show featured more than 52,000 registered attendees representing 155 countries. It’s truly a think-tank experience, and FileCatalyst is pleased to participate in NAB activities. We’ve been to dozens of these events over the years to present case studies, showcase the latest capabilities of our fast file transfer solutions, and learn about industry changes impacting our media and broadcast customers.

Related reading: New to fast file transfer? Understanding these common terms will help you get up to speed (pun intended).

Here’s a recap of hot topics in the industry and what we talked with attendees about during the show.

Media Companies Have Always Faced File-Sharing Challenges. How Are These Changing?

In the media world, the first to publish a video typically makes the largest profit. Speed and accuracy of delivering time-sensitive content is critical to success, especially when it comes to transferring assets for editing, production, distribution, and offsite backups.

Additionally, video production today is globalized. TV shows are often produced in many parts of the world before appearing on a consumer’s screen. As much of this content is now captured as HD video, there’s been a massive increase in the size of media assets that need to be shared quickly, securely, and reliably. 4K, 8K, and VR media are making inroads as well.

These challenges require accelerated transfer of large files, with security incorporated at every step. In fact, fast file transfer has become an integral part of today’s modern media production workflow. FileCatalyst transfers assets at speeds up to 10Gbps to keep efficiency at the forefront of video production.

Case study: Express Media Group

How Does Fast File Transfer Approach Security?

Businesses in every industry face the ever-present threat of cyberattack and compromised information. For media companies, file security and delivery reliability are non-negotiable. FileCatalyst ensures files are kept safe from unauthorized access during transfer with industry-standard encryption that uses AES and SSL certificates. This means content is protected until it’s ready for public release.

What’s FileCatalyst’s Secret Sauce When It Comes to Live Sports or Broadcast Media?

FileCatalyst can transfer media files of any size and format anywhere in the world with security, reliability, and acceleration. We’ve worked with top names in the business to ensure their content is handled appropriately and gets where it needs to go with lightning speed. The solution’s accelerated protocol is 100x faster than traditional tools such as SFTP, CIFS, or HTTP.

Can Live TV Events Be Transferred as They’re Created?

Live TV events such as sports, political conventions, and concerts have to be captured on camera remotely, and then the media files are delivered to the studio for producing news highlights or short clips for the web.

FileCatalyst can transfer growing files, so the post-event production crew isn’t in a holding pattern for days after the event, waiting to produce highlights or clips. They can begin as soon as the event launches and the cameras start rolling. FileCatalyst specializes in this capability, locking certain parts of the file while other components are being produced and transferred. FileCatalyst can even maintain custom headers.

Related Reading: How FileCatalyst Helps Deliver Live Sports

How Does Fast File Transfer Compare to Common Consumer Options?

Standard file compression and sharing tools like Dropbox, Google Drive, and even Zip files sent via email have a role in everyday business activities, but they don’t hold up to FileCatalyst from a security and speed standpoint.

FileCatalyst accelerates transfers using UDP or TCP to achieve speeds not possible with traditional methods. It protects against packet loss and resumes failed transfers where they left off to enhance productivity and reduce costs. The solution also uses notifications to alert users about the status of transfers.

Expanding File Sizes Have Required an Industry Shift

Media files have always been sizeable, but today’s assets are often an order of magnitude larger than their predecessors.

We’re here to help. Curious about how FileCatalyst could work for your organization? Try the FileCatalyst Speed Calculator to explore the possibilities.

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