NAB mini-update

by , April 25, 2009
Well, two days have passed since NAB closed for exhibition, and I can say that I enjoyed the whole experience. Unlike some of the other staff who attended, this was my first trade show, and what a trade show to attend! We'll file a full report sometime in the coming week, but for now here are a few isolated and random thoughts from a personal rather than corporate perspective:
  • My first sight of the inside of the show was the entrance to the South Hall. Glowing signs from an assortment of incredible exhibitors with amazing products, and I knew that anybody attending the show would certainly find something of interest. Mesmerizing!
  • If you're a generally outgoing person as an exhibitor, any nerves fly out the window as soon as you talk to your first interested attendee. When you're enthusiastic about your own product (as I am), and the attendee is genuinely interested (as anybody stopping for more than a few seconds was!), the conversation is exciting and easy for both parties
  • You're still there for business. Have fun (it was Vegas after all!) but be sure that you keep your head "in the game"; only one morning was a wee bit rougher for me than I would have hoped for, and it was a lesson very quickly learned.
  • Having a prime location is great, but having a great product is even better--people will seek you out when you have something compelling to offer
  • Flying the red-eye is no fun. (I had to come back early for a previous engagement)
There's a lot more to share, but the bottom line is that we had a great show, met some fantastic people (whether they were looking for a file transfer solution or not), and had some great non-tradeshow moments in Vegas as well (excellent and varied food). As a first trade show experience for me, I don't think it could have been any better. Greg

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